COM2402 - Principles of Public Relations | ||||||||||
| ||||||||||
| * The offering term is subject to change without prior notice | ||||||||||
Course Aims | ||||||||||
This course aims to? provide students with the knowledge necessary for the practice of public relations, examine the basic concepts and principles of public relations practice. discover the underlying values and premises of public relations practice and the challenges of public relations practice in the face of globalization analyse the interaction and dynamics between the organization and its various stakeholder groups evaluate critically the practice of public relations in Hong Kong and elsewhere | ||||||||||
Assessment (Indicative only, please check the detailed course information) | ||||||||||
Continuous Assessment: 100% | ||||||||||
Examination Duration: 0 hours | ||||||||||
Detailed Course Information | ||||||||||
| COM2402.pdf | ||||||||||
