COM3410 - Consumer Behavior Analysis | ||||||||
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| * The offering term is subject to change without prior notice | ||||||||
Course Aims | ||||||||
This course aims to provide students with the basic knowledge and understanding of the theories in psychology, sociology and anthropology, which are essential to the study of consumer behaviour. Students will be provided with the knowledge about psychology which is essential to the study of consumer behavior. Prevailing techniques of understanding consumers’ buying behaviours and business applications of consumer behaviour principles will be included. | ||||||||
Assessment (Indicative only, please check the detailed course information) | ||||||||
Continuous Assessment: 70% | ||||||||
Examination: 30% | ||||||||
Detailed Course Information | ||||||||
| COM3410.pdf | ||||||||
Useful Links | ||||||||
| Department of Media and Communication | ||||||||
