COM3510 - Digital e-Marketing Communication | ||||||||
| ||||||||
| * The offering term is subject to change without prior notice | ||||||||
Course Aims | ||||||||
This course aims to provide students a strategic overview of e-marketing with an emphasis on using digital media. The class will cover the process of e-marketing from planning, creation, execution, to evaluation. It also covers the usage of various digital media in e-marketing. For example, how video clips can serve as an effective tool in e-mail marketing; why bloggers, banners and search engines are essential components in building an online community etc. Important issues such as e-customer behaviour, traffic building, web site design and user's experiences will be highlighted in the course as well. | ||||||||
Assessment (Indicative only, please check the detailed course information) | ||||||||
Continuous Assessment: 70% | ||||||||
Examination: 30% | ||||||||
Examination Duration: 2 hours | ||||||||
Detailed Course Information | ||||||||
| COM3510.pdf | ||||||||
Useful Links | ||||||||
| Department of Media and Communication | ||||||||
