MS3224 - Business Survey Design
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Offering Academic Unit | Department of Decision Analytics and Operations | Credit Units | 3 | Course Duration | One Semester | Pre-cursor(s) | | Exclusive Courses: | | Course Offering Term*: | Not offering in current academic year |
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| * The offering term is subject to change without prior notice |
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Course Aims
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This course aims to:
- Provide students with knowledge about the nature of survey research and the fundamental methodology of conducting survey research in the business field.
- Provide students with statistical techniques to help with research design, sample design, questionnaire design, fieldwork procedure, data analysis and the presentation of results.
- Develop students' computing and analytical skills to solve real-world problems.?
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Assessment (Indicative only, please check the detailed course information)
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Continuous Assessment: 50% |
Examination: 50% |
Examination Duration: 2 hours |
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Detailed Course Information
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MS3224.pdf
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