Dr. Guanxiong Huang is Associate Professor of Persuasive Communication in the Department of Media and Communication at City University of Hong Kong. Her research interests include media psychology, persuasive technology, health and risk communication, as well as advertising and marketing communications. Her work has appeared in top-tier communication, business, and multidisciplinary journals such as Journal of Communication, Communication Research, Science Communication, Health Communication, Journal of Business Research, Nature Human Behaviour, Nature Communications, and Science Advances.
Teaching
Teaching Interests
- Advertising (Fundamentals, Account Planning, Interactive Advertising, Social Media Analytics, Consumer Behavior)
Integrated Marketing Communications (Fundamentals, Campaigns, Digital Media for Marketing)
Publications
Journal Articles
- * denotes corresponding author.
# denotes student author at the time of the research.
- Buchanan, M. E., Cuccolo, K., Heyman, T., …, Huang, G., …, & Lewis, S. C. (accepted). Measuring the semantic priming effect across many languages. Nature Human Behaviour.
- Jia, W.#, Sun, M., Huang, G.*, Payton, B.#, & Yu, W. (2025). The indirect effects of health information seeking on health behaviors: Health literacy matters. Health Education & Behavior, 51(1), 113-121. . https://doi.org/10.1177/10901981241278587
- Meder, N. G., Cologna, V., Berger, S., …, Huang, G., …, & Zwaan, R. (2025). Perceptions of science, science communication, and climate change attitudes in 68 countries – the TISP dataset. Scientific Data. https://doi.org/10.1038/s41597-024-04100-7
- Cologna, V., Mede, N. G., Berger, S., …, Huang, G., …, & Zwaan, R. (2025). Trust in scientists and their role in society: A global assessment in 66 countries. Nature Human Behaviour. https://doi.org/10.1038/s41562-024-02090-5
- Huang, G., Jia, W.#, & Yu, W. (2024). Media literacy interventions improve resilience to misinformation: A meta-analytic investigation of overall effect and moderating factors. Communication Research. https://doi.org/10.1177/00936502241288103
- Sun, M., Jia, W.#, Huang, G.*, Yu, W., & Payton, B#. (2024). Empowering or backfiring? The paradoxical effects of digital media skills on depression through (mis)information sharing on social media. Current Psychology. https://doi.org/10.1007/s12144-024-06413-7
- Doell, K., Todorova, B., Vlasceanu, M., …, Huang, G., …, Bavel, J. V. (2024). The international climate psychology collaboration: Climate change-related data collected from 63 countries. Scientific Data, 11, 1066. https://doi.org/10.1038/s41597-024-03865-1
- Wang, S., & Huang, G. (2024). The impact of machine authorship on news audience perceptions: A meta-analysis of experimental studies. Communication Research. https://doi.org/10.1177/00936502241229794
- Vlasceanu, M., Doell, K., Bak-Coleman, J., …, Huang, G., …, & Van Bavel, J. (2024). Addressing climate change with behavioral science: A global intervention tournament in 63 countries. Science Advances, 10(6), eadj5778. https://doi.org/10.1126/sciadv.adj5778
- Huang, G., & Wang, S. (2023). Is artificial intelligence more persuasive than humans? A meta-analysis. Journal of Communication. https://doi.org/10.1093/joc/jqad024
- Azevedo, F., Pavlovi?, T., Rêgo, G. G., …, Huang, G., …, & Sampaio, W. M. (2023). Social and moral psychology of COVID-19 across 69 countries. Scientific Data, 10, 272. https://doi.org/10.1038/s41597-023-02080-8
- Wang, S.#, Chu, T. H.#, & Huang, G. (2023). Do bandwagon cues affect credibility perceptions? A meta-analysis of the experimental evidence. Communication Research. https://doi.org/10.1177/00936502221124395
- Yu, W.#, Payton, B.#, Sun, M.#, Jia, W.#, & Huang, G.* (2022). Towards an integrated framework for misinformation and correction sharing: A systematic review across domains. New Media & Society. https://doi.org/10.1177/14614448221116569
- Jiang, L. C., Sun, M.#, & Huang, G.* (2022). Uncovering the heterogeneity in fitness app use: A latent class analysis of Chinese users. International Journal of Environmental Research and Public Health, 19, 10679. https://doi.org/10.3390/ijerph191710679
- Pavlovi?, T., Azevedo, F., De, K., …, Huang, G.,…, & Van Bavel, J. J. (2022). Predicting attitudinal and behavioral responses to COVID-19 pandemic using machine learning. PNAS Nexus. https://doi.org/10.1093/pnasnexus/pgac093
- Huang, G., & Xu, J. (2022). Disentangling the effects of temporal framing on risk perception, attitude, behavioral intention, and behavior: A multilevel meta-analysis. Communication Research. Advance online publication. https://doi.org/10.1177/00936502221102102
- Sun, M.#, Jiang, C. L., & Huang, G.* (2022). Improving body satisfaction through fitness app use: Explicating the role of social comparison, social network size, and gender. Health Communication. Advance online publication. https://doi.org/10.1080/10410236.2022.2054099
- Van Bavel, J. J., Cichocka, A., Capraro, V., …, Huang, G., …, & Boggio, P. S. (2022). National identity predicts public health support during a global pandemic. Nature Communications, 13, 1-14. https://doi.org/10.1038/s41467-021-27668-9
- Huang, G., Sun, M.#, & Jiang, C. L. (2022). Core social network size is associated with physical activity participation for fitness app users: The role of social comparison and social support. Computers in Human Behavior, 129, 107169. https://doi.org/10.1016/j.chb.2021.107169
- Huang, G., & Li, K. (2021). Get vaccinated for loved ones: Effects of self-other appeal and message framing in promoting HPV vaccination among heterosexual young men. Health Communication. Advance online publication. https://doi.org/10.1080/10410236.2021.1953728
- Huang, G., & Liang, H. (2021). Uncovering the effects of textual features on trustworthiness of online consumer reviews: A computational-experimental approach. Journal of Business Research, 126, 1-11. https://doi.org/10.1016/j.jbusres.2020.12.052 (lead article)
- Huang, G. (2021). Does warm glow promote physical activity? Examining the relative effectiveness of self-benefiting versus other-benefiting incentives in motivating fitness app use by corporate sponsorship programs. Health Communication, 36(13), 1719-1730. https://doi.org/10.1080/10410236.2020.1794548
- Xu, J., & Huang, G. (2020). The relative effectiveness of gain-framed and loss-framed messages in charity advertising: Meta-analytic evidence and implications. International Journal of Nonprofit and Voluntary Sector Marketing, 25(4), e1675. http://dx.doi.org/10.1002/nvsm.1675
- Huang, G., & Ren, Y.# (2020). Linking technological functions of fitness mobile apps with continuous usage among Chinese users: Moderating role of exercise self-efficacy. Computers in Human Behavior, 103, 151-160. https://doi.org/10.1016/j.chb.2019.09.013
- Huang, G., Li, K., & Li, H. (2019). Show, not tell: The contingency role of infographics versus text in the differential effects of message strategies on optimistic bias. Science Communication, 41(6), 732-760. https://doi.org/10.1177%2F1075547019888659
- Huang, G. (2020). Platform variation and content variation on social media: A dual-route model of cognitive and experiential effects. Journal of Promotion Management, 26(3), 396-433. https://doi.org/10.1080/10496491.2019.1699633
- Huang, G. (2019). Variation matters: How to curb ad intrusiveness for native advertising on Facebook, Twitter, and Instagram. Internet Research, 29(6), 1469-1484. https://doi.org/10.1108/INTR-12-2017-0524
- Huang, G., & Zhou, E.# (2019). Time to work out! Examining the behavior change techniques and relevant theoretical mechanisms that predict the popularity of fitness mobile apps with Chinese-language user interfaces. Health Communication, 34(12), 1502-1512. https://doi.org/10.1080/10410236.2018.1500434
- Xu, J. & Huang, G. (2016). Mapping public relations scholarship in Asia: A longitudinal analysis of published research, 1995 to 2014. Asian Journal of Communication, 26(6), 548-565. https://doi.org/10.1080/01292986.2016.1218900
- Zheng, P., Liang, X., Huang, G., & Liu, X. (2016). Mapping the field of communication technology research in Asia: Content analysis and text mining of SSCI journal articles 1995-2014. Asian Journal of Communication, 26(6), 511-531. https://doi.org/10.1080/01292986.2016.1231210
- Huang, G. (2016). Moderating role of brand familiarity in cross-media effects: An information processing perspective. Journal of Promotion Management, 22(5), 665-683. https://doi.org/10.1080/10496491.2016.1154922
- Huang, G., & Li, K. (2016). The effect of anonymity on conformity in online contexts: A meta-analysis. International Journal of Communication, 10, 398-415. https://ijoc.org/index.php/ijoc/article/view/4037
- Li, K., Huang, G.*, & Bente, G. (2016). The impacts of banner position and animation speed on banner effectiveness: Evidence from eye movements. Computers in Human Behavior, 54, 522-530. https://doi.org/10.1016/j.chb.2015.08.056
- Huang, G. (2013). Mediating tourist landscape: A case study of media-induced tourism in China. International Journal of Communication, 7, 2678-2696. https://ijoc.org/index.php/ijoc/article/view/1905
- DeMaagd, K., Chew, H. E., Huang, G., Khan, M. L., Sreenivasan, A., & LaRose, R. (2013). The use of public computing facilities by library patrons: Demography, motivations and barriers. Government Information Quarterly, 30(1), 110-118. https://doi.org/10.1016/j.giq.2012.07.009
Book Chapters
- Huang, G., & Yu, W. (2024). Exposure to misinformation: Patterns and predictors. In R. Wei, V.-H. Lo, Y.-H. Huang, D. Dong, H. Liang, G. Huang, & S. Wang (Eds.), Miscommunicating the COVID-19 pandemic: An Asian perspective (pp. 47-68). Routledge. https://doi.org/10.4324/9781003355984
- Xu, J. & Huang, G. (2017). Mapping public relations scholarship in Asia: A longitudinal analysis of published research, 1995–2014. In R. Wei (Ed.), The State of Asian Communication Research and Directions for the 21st Century. Routledge. [Reprint]
- Zheng, P., Liang, X., Huang, G., & Liu, X. (2017). Mapping the field of communication technology research in Asia: Content analysis and text mining of SSCI journal articles 1995-2014. In R. Wei (Ed.), The State of Asian Communication Research and Directions for the 21st Century. Routledge. [Reprint]
- Li, H., & Huang, G. (2015). Monitoring online consumers and marketing. In R. Mansell & P. H. Ang (Eds.), The International Encyclopedia of Digital Communication and Society. Wiley Blackwell-ICA Encyclopedias of Communication. Malden and Oxford: Wiley.
- Huang, G., & Li, H. (2016). Understanding media synergy. In P. De Pelsmacker (Ed.), Advertising in New Formats and Media: Current Research and Implications for Marketers (pp. 97-114). Emerald Group Publishing.
