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Department of Media and Communication Center for Communication Research

Prof. Li Crystal JIANG 蔣莉

BA (Peking University), MPhil (Hong Kong Baptist University), PhD (Cornell University, US)

Associate Professor

Staff Photo

Contact Information

Office: M5082
Phone: +(852) 3442 9332
Fax: +(852) 3442 0228
Email: crystal.jiang@cityu.edu.hk
Website:
Personal CV: Personal CV
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Academic Profile

CityU Scholar
Google Scholar

Research Interests

  • Psychological and Interpersonal Processes in Social Media; Health Communication; Mobile Health
My research focuses on cognitive processing and interpersonal dynamics in the contexts of health communication, persuasion and new media. Taking a socio-psychological perspective, I approach human communication by focusing on cognitive and interpersonal factors or processes using a variety of quantitative research methods. I am particularly interested in investigating some of the cognitive processes that influence the course and conduct of persuasion, personal bonding, self-presentation, and information seeking, and how these processes are shaped by communication technologies and social norms.

Teaching Focus

? GE 1223 Public Health Communication
? COM 3406 Strategic Media Planning
? COM 3411 Interactive Advertising
? GE 3202 Citizen Journalism and Civil Society
? COM 5104 Research Methods for Communication and New Media
? COM 5401 Advertising Production and Management
? COM 8001 Social Science Theories in Communication


Affiliations

  • Founding Member, The Hong Kong Society of Behavioral Health (HKSBH)
  • Core Member, Centre for Communication Research (CCR), City University of Hong Kong

Research Grants

  • CityU Strategic Interdisciplinary Research Grant (SIRG): Use Misinformation to Fight Misinformation: Integrating Inoculation Theory and Word-of-Mouth Communication for Health Advocacy, 2021-2023, Principal Investigator, HKD 282,400, Ongoing
  • Health and Medical Research Fund (HK), An integrated e-health and motivational interviewing intervention promoting expression of organ donation wish to family members among those with such intent: a randomized controlled trial, 2018-2020, 15160631, Co-Investigator, HKD 1,191,214, Ongoing.
  • City University of Hong Kong Strategic Research Fund (HK), The Role of Parenting Style in Child-related Health Information Acquisition in Chinese Families: A Mixed-method Investigation, Principal Investigator, HKD100,000, On-going
  • Research Grants Council General Research Fund (Hong Kong), The efficacy of using online narratives in changing HIV risk perceptions and behaviors among men who have sex with men in Hong Kong, 2015 to 2018, Co-Investigator, HKD 811,168, Completed
  • City University of Hong Kong Strategic Research Fund (HK), Separation-individuation and Parent-child Communication in Emerging Adulthood: A Dyadic Investigation in the Chinese Context. Principal Investigator, HKD100,000, Completed
  • Research Grants Council General Research Fund (ECS; Hong Kong), Overcoming Barriers to Influenza Vaccination in Hong Kong: Designing Culture-Centric Narratives for Health Promotion, 2015-2017, Principal Investigator, HKD 414,720, Completed.
  • The Health Care and Promotion Fund (HCPF; Hong Kong), Love others like ourselves – pass life to others” - A social marketing program to promote organ donation among Protestant and Roman Catholic churches goes and their significant others, 2013 to 2015, Co-Investigator, HKD299,914, Completed

Selected Publications

Journal Publications in English

  • Bernadas, J. M. A. C., Jiang, L. C., & Guo, Q. (2025). Relational maintenance in transnational marital relationships: The case of foreign domestic workers and their left-behind husbands. Atlantic Journal of Communication, 1–18. https://doi.org/10.1080/15456870.2025.2463353 [Scopus]
  • Liu, X. F., Ai, Y., Jiang, L. C., Wang, X., & Wu, Y. (2024). Understanding the human element in scams: a multidisciplinary approach. Journal of Information Technology Case and Application Research, 1–16. https://doi.org/10.1080/15228053.2024.2439192 [Scopus]
  • Cao, B., Li, Z., & Jiang, L. C. (2024). When chatbots make errors: Cognitive and affective pathways to understanding forgiveness of chatbot errors. Telematics and Informatics, 94. https://doi.org/10.1016/j.tele.2024.102189 [SSCI]
  • Gao, Y., Lau, J. T. F., Zhang, Q., Ming, W. K., Shen, F., Huang, Y. H. C., & Jiang, L. C. (2024). The Impact of Expert Opinions in COVID-19 News Coverage on Vaccination During the Fifth Outbreak in Hong Kong: A Time Series Analysis. Health Communication, 1–16. https://doi.org/10.1080/10410236.2024.2344283 [SSCI]
  • Chu, T.H. & Jiang, L. C. (2023). An examination of the link between distressing life events, social media distress disclosure, and perceived stress: A moderated mediation model. Computers in Human Behavior. https://doi.org/10.1016/j.chb.2023.108018[SSCI]
  • Gong, W., Jiang, L. C., Guo, Q., & Shen, F. (2023). The role of family communication patterns in intergenerational COVID-19 discussions and preventive behaviors: a social cognitive approach. BMC psychology, 11(1), 290. https://doi.org/10.1186/s40359-023-01331-y [SSCI]
  • Yu, Y., Yen, S. H. Y., Jiang, L. C., Ming, W., Lau, M. M. C., & Lau, J. T. F. (2023). Levels and Determinants of COVID-19 Vaccination at a Later Phase among Chinese Older People Aged 60 Years or Older: A Population-Based Survey. Vaccines, 11(6), 1029. https://doi.org/10.3390/vaccines11061029 [SCIe]
  • Lee, D.K.L. & Jiang, L.C. (2023) Culture-Centric Narratives of Influenza Vaccination among High-Risk Groups in Hong Kong. Health Promotion International. 38(1). https://doi.org/10.1093/heapro/daac184 [SSCI]
  • Liu, Y., Yi, H., & Jiang, C. (2023). Enjoyment or Indulgence? Social Media Service Usage, Social Gratification, Self-Control Failure and Emotional Health. International Journal of Environmental Research and Public Health, 20(2), 1002. https://doi.org/10.3390/ijerph20021002 [SSCI]
  • Yeung, N. C. Y., Lau, J. T. F., Wu, A. M. S., Mo, P. K. H., Jiang, C. L., Tong, Y. F., Zhang, Q., & Tse, K. W. (2022). Multicomponent intervention to promote expression of organ donation wish to family members: a randomised controlled trial (abridged secondary publication). Hong Kong medical journal = Xianggang yi xue za zhi, 28 Suppl 6(6), 36–38. [SCIe]
  • Wu, Y., Ye, Q., Shen, F. Zhang, Z, & Jiang, L.C. (2022) Country- and app-level factors affecting the adoption and evaluation of COVID-19 mobile apps. BMC Public Health, 22, 2457. https://doi.org/10.1186/s12889-022-14918-8 [SCI]
  • Jiang, L.C., Sun, M., Chu, T.H. & Chia, S.C. (2022). Inoculation works and health advocacy backfires: Building resistance to COVID-19 vaccine misinformation in a low political trust context. Frontiers in Psychology. 13:976091. doi: 10.3389/fpsyg.2022.976091 [SSCI]
  • Sun, M. & Jiang, L. C. (2022). Linking Social Features of Fitness Apps with Physical Activity among Chinese Users: Evidence from Self-Reported and Self-Tracked Behavioral Data. Information Processing and Management. https://doi.org/10.1016/j.ipm.2022.103096 [SSCI]
  • Jiang, L. C., Sun, M., & Huang, G. (2022). Uncovering the Heterogeneity in Fitness App Use: A Latent Class Analysis of Chinese Users. International Journal of Environmental Research and Public Health, 19(17), 10679. https://doi.org/10.3390/ijerph191710679 [SSCI]
  • Chu, T. H., Sun, M., & Jiang, C. L. (2022). Self-disclosure in social media and psychological well-being: A meta-analysis. Journal of Social and Personal Relationships. https://doi.org/10.1177/02654075221119429 [SSCI]
  • Dai, N. Y., Jia, W., Fu, L., Sun, M., & Jiang, C. L. (2022). The effects of self-generated and other-generated electronic word-of-mouth communication in inoculating against misinformation. Telematics and Informatics. https://doi.org/10.1016/j.tele.2022.101835 [SSCI]
  • Jiang, C. L. (2022). Adaptive communication and perceptions in long-distance dating: Evidence from self-reported and behavioral data. Journal of Social and Personal Relationships. https://doi.org/10.1177/02654075221092107 [SSCI]
  • Sun, M., Jiang, C. L., & Huang, G. (2022). Improving body satisfaction through fitness app use: Explicating the role of social comparison, social network size, and gender. Health Communication. doi: 10.1080/10410236.2022.2054099 [SSCI]
  • Huang, G., Sun, M., & Jiang, C. L. (2022). Core social network size is associated with physical activity participation for fitness app users: The role of social comparison and social support. Computers in Human Behavior, 129, 107169. https://doi.org/10.1016/j.chb.2021.107169 [SSCI]
  • Xin, M. Coulson, Jiang, L. C., Sillence, Chidgey, Kwan, Mak, Goggins, Lau, Mo (2021). Harnessing narrative persuasion to develop an internet-based behavioral intervention for HIV prevention among Chinese men who have sex with men (HeHe Talks Project): Development study. Journal of Medical Internet Research, 23(9):e22312. doi: 10.2196/22312 [SCIe; Q1 in Scimago Health Informatics]
  • Gong, W., Guo, Q., & Jiang, L. C. (2021). Conversation Breeds Compliance: The Role of Intergenerational communication in promoting preventive behaviors against COVID-19 among middle-aged parents in China. International Journal of Environmental Research and Public Health, 18(19). doi:10.3390/ijerph181910198 [SSCI]
  • Jiang, L.C., Chu T. H, & Sun, M. (2021). Characterizing Vaccine Tweets During the Early Stage of the COVID-19 Outbreak in the United States: A Topic Modeling Analysis. JMIR Infodemiology. 1(1), e25636. doi: 10.2196/25636 [Open Access]
  • Jiang, L. C. (2021). Effects of narrative persuasion in promoting influenza vaccination in Hong Kong: A randomized controlled trial. Patient Education and Counseling. 104(4), 800-807. doi:10.1016/j.pec.2020.09.025 [SSCI]
  • Sun, M. & Jiang, L. C. (2020). Interpersonal influences on self-management in the eHealth era: Predicting the uses of eHealth tools for self-care in America. Health and Social Care in the Community. doi: 10.1111/hsc.13107 [SSCI]
  • Jian, L., Yang, S., Ba, S., Jiang, L. C., & Lu, L. (2019). Managing the Crowds: The Effect of Prize Guarantees and In-Process Feedback on Participation in Crowdsourcing Contests. MIS Quarterly, 43(1), 97-112. doi: 10.25300/MISQ/2019/13649. [SSCI]
  • Toma, L. T., Jiang, L.C. & Hancock, J. T.(2019). Lies in the eye of the beholder: The intensifying effect of media on self-other asymmetries regarding deception. Communication Research, 45(8), 1167–1192. doi:1177/0093650216631094. [SSCI]
  • Bernadas, J.M. A. & Jiang, L. C. (2018). Explaining online health information seeking of foreign domestic workers: a test of the comprehensive model of information seeking. Health and Technology, 9(7). doi:10.1007/s12553-018-0251-5 [Scopus]
  • Jiang, L. C. & Gong, W.(2016).Counteracting the Indirect Influence: The Responses of Single Chinese Women to Prejudicial Media Portrayals of Single Womanhood. Chinese Journal of Communication. doi:10.1080/17544750.2016.1143852. [SSCI]
  • Jiang, L. C., Yang, M., & Wang, C. (2016). Disclosures to parents in emerging adulthood: Examining the role of separation-individuation in parent-child relationships. Journal of Social and Personal Relationships. doi: 10.1177/0265407516640603. [SSCI]
  • Wang, N. & Jiang, L. C. (2016). The Expected and Unexpected Media Effects on Youth’s (Mis)Perception of Peer Norms: Chinese College Students’ Overestimation of Peer Smoking Prevalence. Chinese Journal of Communication. doi: 10.1080/17544750.2016.1202851. [SSCI]
  • Chandra, Y., Jiang, L. C. & Wang, C. (2016). Mining social entrepreneurship strategies using topic modeling. PLoS ONE 11(3): e0151342. doi:10.1371/journal.pone.0151342. [SSCI]
  • Jiang, L. C., Wang, Z. Z., Peng, T. Q., & Zhu, J. J. H. (2015). The divided communities of shared concerns: Mapping the intellectual structure of e-Health research in social science journals. International Journal of Medical Informatics, 84(1), pp.24-35. doi: 10.1016/j.ijmedinf.2014.09.00. [SSCI]
  • Gong, W., Tu, C., & Jiang, L. C. (2015). Stigmatized Portrayals of Single Women: A Content Analysis of News Coverage on Single Women and Single Men in China. Journal of Gender Studies. Doi: 10.1080/09589236.2015.1095082. [SSCI]
  • Bernadas, J.M. A. & Jiang, L. C. (2015). Of and Beyond Medical Consequences: Exploring Health Information Scanning and Seeking Behaviors of Filipino Domestic Service Workers in Hong Kong. Health Care for Women International. doi: 10.1080/07399332.2015.1107071. [SSCI]
  • Jiang, L. C. & Hancock, J. T. (2013). Absence makes the communication grow fonder: Geographic separation, interpersonal media and intimacy in dating relationships. Journal of Communication, 63(3), 556-577. doi: 10.1111/jcom.12029. [SSCI]
  • Jiang, L. C., Bazarova, N. N., & Hancock, J. T. (2013). From perception to behavior: Disclosure reciprocity in computer-mediated in face-to-face interactions. Communication Research, 40(1), 125-143. doi: 10.1177/0093650211405313. [SSCI]
  • Jiang, L. C., Bazarova, N. N., & Hancock, J. T. (2011). The disclosure-intimacy link in computer-mediated communication: An attributional extension of the hyperpersonal model. Human Communication Research, 37, 58-77. doi: 10.1111/j.1468-2958.2010.01393.x. [SSCI]
  • Larrimore, L., Jiang, L., Larrimore, J., Gorski, S., & Markowitz, D. (2011). Peer to peer lending: The relationship between language features, trustworthiness, and persuasion success. Journal of Applied Communication Research, 33(1), 19-37. doi: 10.1080/00909882.2010.536844. [SSCI]
  • Shapiro, M. A., Porticella, N., Jiang, L. C., & Gravani, R. B. (2010). Predicting intentions to adopt safe home food handling practices. Applying the theory of planned behavior. Appetite, 56, 96-103. doi: 10.1016/j.appet.2010 [SSCI]

Chapters & Proceedings

  • Zhou, S., Liu, X. F., Nah, F. F.-H., Harrison, S., Zhang, X., Zhen, S., Yeung, D., Hsiao, J., LC, R., Chan, A., Wang, X., Jiang, C., Lin, F., Li, J., Wong, A., Chan, L., George, B., & Li, P. (2024). Understanding and Fighting Scams: Media, Language, Appeals and Effects. In HCII 2024 - Late Breaking Papers (LNCS). Springer .
  • Jiang, L. C & Sun M. (2020). Attribution. In J. Van den Bulck (Ed.) The International Encyclopedia of Media Psychology, Wiley-Blackwell.
  • Jiang, L. C., & Gong, W. (2019). Understanding single womanhood in China: An intersectional perspective. In O. Hankivsky & J. S. Jordan-Zachery (Eds.) The Palgrave Handbook of Intersectionality in Public Policy. Palgrave Macmillan, Cham. doi: 10.1007/978-3-319-98473-5_12

Journal Publications in Other Languages

  • 孫夢如,蔣莉,郭沁 (2023). 語境崩潰作為信息管理的人際傳播過程, 浙江大學(xué)學(xué)報(人文社會科學(xué)版), 3(53): 97. [CSSCI]
  • 龔?fù)耢鳎撸Y莉 (2021). 健康傳播中的反哺效應(yīng):代際溝通對中老年人傳染病防控行為影響研究,浙江大學(xué)學(xué)報(人文社會科學(xué)版), 51(2), 42-53. [CSSCI]
  • 孫夢如,蔣莉,郭沁 (2020). 健康傳播視角下公共衛(wèi)生事件的公眾風(fēng)險感知與行為的研究路徑, 浙江大學(xué)學(xué)報(人文社會科學(xué)版), 6(3): 108. [CSSCI]
  • 曾秀芹, 吳海謐, & 蔣莉 (2018).成人初顯期人群的數(shù)字媒介家庭溝通與隱私管理: 一個扎根理論研究", 國際新聞界, 40(9), 64-84. [CSSCI]
  • 龔?fù)耢?郭沁 蔣莉 (2018). 中國單身女性的困境:多元交叉的社會壓力和歧視[J]. 浙江大學(xué)學(xué)報(人文社會科學(xué)版) [CSSCI]
  • 蔣莉,龔?fù)耢?2015), 香港流感廣告的健康策略評估,37(11), 21-32,《國際新聞界》[CSSCI]
  • 陳家華,& 蔣莉 (2007). 從失實廣告看香港廣告管理, 國際廣告, 7, 16-18.
  • 蔣莉 (2006). 廣告公關(guān)新思維:與香港業(yè)界對談, 傳媒透視, 18.

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