Director, DK-Asia.com Ltd (DK Aromatherapy)
Ms Kat Lai has over 27 years of experience as a serial entrepreneur, aromatherapy expert, and early hypnotherapy technology promoter.
Ms Lai established DK Aromatherapy in 1996 and was awarded “Golden Bauhinia Women Entrepreneur Award”, “The Power of Role Models Top 100 Outstanding Chinese award”, "Hong Kong Excellent Service Certification", the "Caring Company" and "Public-Spirited" certificates of recognition and the "SDG Enterprise Awards Certificate of Honor” for sustainable development.
Ms Lai integrates aromatherapy, traditional Chinese medicine, hypnotherapy, biotechnology, big data and artificial intelligence to lead her own enterprise.
With university research on incorporating essential oils into traditional Chinese medicine formulations, Ms Lai will lead the aromatherapy industry into a new era, and she aims enhance the quality of life in the aromatherapy world through her scientific-based research.
In 2020, Ms Lai’s innovative aroma-related patented product and app “Aroma Pod breathing by KAT LAI” and platform to enhance people's happiness and productivity. It was clinically certified in 2020 and proved effective in improving sleep quality. It was published in the 2021 annual medical journal Heart Mind (Low A, Chan S. aromatherapeutic breathing with heart rate variability biofeedback. Heart Mind 2021;5:90-4), and presented at the 3rd Global Virtual Conference of Cardiology on July 12, 2022. The research report is also included in the Harvard Library Repository.
Ms Lai also worked with HKUST on the “Chinese medicine x Essential oil” patented formula for anti-COVID-19.
In late 2022, a sharing economy project in aromatherapy specially provided for the global hotel industry will be exhibited. Combining aromatherapy and IoT systems, it will bring unforgettable experiences to tourists and long-term sustainable benefits to hotels. In addition, to practice Environmental, Social and Corporate Governance (ESG) investments, this project will provide vocational training to low-income women as women empowerment.
(Updated as at May 2023)