Discover the future of creativity in Hong Kong

Experience nine spectacular immersive environments at the frontiers of art and science at the Applied Laboratory for Interactive Visualization and Embodiment (ALiVE) 

Situated at the Hong Kong Science Park, ALiVE is City University of Hong Kong’s imaginative new research incubator and showcase for innovations in creative media.

An inaugural exhibition to be held at ALiVE from 25 – 29 June provides a unique occasion to experience nine spectacular immersive environments at the frontiers of art and science. It features ground-breaking innovations in panoramic 3D cinema, embodied architecture, games and animation, digital humanities, distributed media, interactive visualization and simulation.

ALiVE is a City University of Hong Kong interdisciplinary research initiative of the School of Creative Media in partnership with the Department of Computer Science. It is led by Chair Professor Jeffrey Shaw, Dean of the School of Creative Media, and Dr Sarah Kenderdine, Visiting Associate Professor of the School of Creative Media and the Department of Chinese, Translation and Linguistics. ALiVE also has a close alliance with the UNSW iCinema Centre for Interactive Cinema Research in Sydney.

Inspired by the specific artistic, cultural, industrial and research opportunities in the Asian region, ALiVE’s challenge-led research programmes are at the cutting edge of the future of digital media in society. They address emerging developments in museums, galleries, libraries, archives, planetariums, the cinema, games, location-based entertainment, cultural heritage, science, education, health and the environment.

A first in Hong Kong, ALiVE builds on world famous research achievements that have been made over recent years at the ZKM Centre for Art and Media in Karlsruhe, the UNSW iCinema Centre and Museum Victoria in Melbourne. It will open on 25 June to be followed by the inaugural exhibition. Interested parties can find more information about ALiVE and the artworks in the exhibition at:  www.ncm2.xyz/scm/alive .

Link to download high resolution photos: http://www6.cityu.edu.hk/scm/ALiVE_Media_Materials.zip                    

Professor Jeffrey SHAW, Director of ALiVE

Professor Jeffrey Shaw has been one of the leading figures in new media art since the 1960’s. He pioneered and set benchmarks for the creative use of digital media technologies in the fields of virtual and augmented reality, immersive visualization environments, navigable cinematic systems, and interactive narrative. His prize- winning works have been exhibited at major exhibitions and festivals worldwide, and are a standard reference in books on new media and interactive art. He was founding Director of the ZKM Institute for Visual Media, Karlsruhe (1991-2002), and co-founding Director of the UNSW iCinema Research Centre, Sydney (2003-2009). Currently Shaw is Chair Professor of Media Art, Dean of the School of Creative Media and Director of the Centre for Applied Computing and Interactive Media (ACIM) at City University of Hong Kong, as well as Co-director of the UNSW iCinema Centre in Sydney.

Dr Sarah KENDERDINE, Research Director of ALiVE

Dr Kenderdine researches at the forefront of interactive and immersive experiences for museums, galleries and across media arts and digital humanities. Her work focuses on human centered virtual system design, visual analytics for large-scale heterogeneous cultural datasets and new narrative forms in stereoscopic and panoramic visualization. Dr Kenderdine is concurrently head of Special Projects, Museum Victoria, Melbourne and Visiting Assoc Professor, City University of Hong Kong, where she is co-appointed to the Dept. of Chinese, Translation and Linguistics and the School of Creative Media. She is also Adjunct Professor, School of Communication and Media, RMIT University and Director for the Virtual Systems and Multimedia Society. Recent books include Theorizing Digital Cultural Heritage: a critical discourse, Cambridge: MIT Press, 2007

Media enquiries:

Ms Bobo Lee – School of Creative Media

Tel: 852-3442 4616 or 852- 6083 6604, email slulee@cityu.edu.hk

Ms Karen Cheng – Communication and Public Relations Office

Tel: 852-3442 6805 or 852-9201 8895, email cheng.karen@cityu.edu.hk