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As part of an ongoing Research Seminar Series, on 11 October 2004, Dr Betty Lee, of CityU's Department of English and Communication, shared her research findings on: "Hong Kong Consumers' Evaluation Process of Organizational Crisis".
Olympic medalists Mr Li Ching and Mr Ko Lai-chak, together with their coach Mr Chan Kong-wah, shared their success with CityU staff and students, 9 October, 2004.
CityU announced plans for the Creative Media Centre—an inspirational building to mark Hong Kong’s leadership position in creative media education, on 8 October 2004.
Four lecture theatres were named in honour of six business leaders, in recognition of their achievements in their respective industries, and their contributions to higher education and the community.