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Department of Media and Communication

Center for Communication Research

MA Communication and New Media (MACNM)
文學碩士(傳播與新媒體)

Programme Structure for student to be admitted from 2023 and 2024

Programme Core Courses for All Streams (12 credits)

Course Code	Course Title	Credit Units
COM5101	Communication Fundamentals	3
COM5104	Research Methods for Communication and New Media	3
COM5501	Internet Communication	3
COM6601	Capstone Project	3

1. Media Data Analytics Stream

A) Stream Compulsory Courses (9 credit units)

Course Code	Course Title	Credit Units
COM5506	Social Network Analysis for Communication	3
COM5507	Social Media Data Acquisition and Processing	3
COM5508	Media Data Analytics	3

B) Stream Elective Courses (6 credit units)

Course Code	Course Title	Credit Units
COM5105	Media Economics and Financial Markets	3
COM5106	Integrated Marketing Communication	3
COM5107	Professional Communication Skills	3
COM5108	Psychological Processing of New Media	3
COM5110	Public Communication Campaign Management	3
COM5112	Communication Research Seminar	3
COM5401	Advertising Production and Management	3
COM5402	Public Relations Strategies	3
COM5403	Crisis Communication and Management	3
COM5502	Multimedia Communication	3
COM5503	Dynamic Web Communication	3
COM5504	Advanced Multimedia Communication	3
COM5505	Digital Media for E-marketing	3
COM5602	Directed Studies	3
COM5603	Dissertation	3
COM5604	Professional Internship	3
COM5605	Multimedia Practicum	3

2. Digital Media Stream

A) Stream Compulsory Courses (9 credit units)

Course Code	Course Title	Credit Units
COM5102	Global Media in the Digital Era	3
COM5103	Policy and Regulations of New Media	3
COM5509	Digital Visual Media	3

B) Stream Elective Courses (6 credit units)

Course Code	Course Title	Credit Units
COM5105	Media Economics and Management	3
COM5106	Integrated Marketing Communication	3
COM5107	Professional Communication Skills	3
COM5108	Psychological Processing of New Media	3
COM5110	Public Communication Campaign Management	3
COM5112	Communication Research Seminar	3
COM5401	Advertising Production and Management	3
COM5402	Public Relations Strategies	3
COM5403	Crisis Communication and Management	3
COM5502	Multimedia Communication	3
COM5503	Dynamic Web Communication	3
COM5504	Advanced Multimedia Communication	3
COM5505	Digital Media for E-marketing	3
COM5602	Directed Studies	3
COM5603	Dissertation	3
COM5604	Professional Internship	3
COM5605	Multimedia Practicum	3

Notes: Elective courses are offered on a rotating basis, based on budget, staff availabilities, and students' preferences. Approximately six to eight elective courses will be offered in one academic year.

Programme Requirement

	Credit Units
Programme Core Courses	12
Stream Compulsory Courses	9
Stream Elective Courses	6
Credit Units Required for Graduation :	27

Study Chart

	Semester A	Semester B	Summer
Full-time Study Mode (Graduation in Semester B):
Year 1	Required Core Courses: COM5101, COM5104, COM5501, COM6601* One to Two Stream Compulsory Course(s)	Required Core Courses: COM6601* One to Two Stream Compulsory Course(s) Two Stream Electives depending on the stream requirement
Full-time Study Mode (Graduation in Summer):
Year 1	Required Core Courses: COM5101, COM5104, COM5501, COM6601* One to Two Stream Compulsory Course(s)	Required Core Courses: COM6601* One to Two Stream Compulsory Course(s) One Stream Elective depending on the stream requirement	One Stream Elective depending on the stream requirement
Part-time Study Mode:
Year 1	Required Core Courses: COM5101 COM5501 One Stream Compulsory Course	Stream Compulsory Course(s) OR Stream Elective(s) depending on the stream requirement	Course offering in summer is optional, pending the availability of resources
Year 2	Required Core Course: COM5104, COM6601* One Stream Compulsory Course OR One Stream Elective depending on the stream requirement	Required Core Courses: COM6601* Stream Compulsory Course(s) OR Stream Elective(s) depending on the stream requirement	Course offering in summer is optional, pending the availability of resources

Notes:

To complete this programme, each student is required to take and pass FOUR designated programme core courses, THREE stream compulsory courses and TWO stream electives (altogether 27 credits).
Students are encouraged to take courses offered in regular Semesters A & B.
Course offering in summer is optional, pending the availability of resources.
Availability of elective courses varies across academic years.
*COM6601 is a year-long course(3 credits).

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